Leading UK supermarket, Asda, has introduced its debut consumer Bollard Cover advertising campaign in conjunction with Kraft Foods. Developed by Asda, this is the first time the media has been rolled out to the consumer market having proved successful in the corporate sphere. The Bollard Covers promote instore offers to reach consumers at as many touch points as possible.
Kraft Foods are the first supplier to utilise the media service offered by the Asda Media Centre, following a trial campaign last month to promote a key deal on one of its flagship brands – Philadelphia, which showed a clear sales uplift.
Bollard Covers, which stand at 1.2 metres tall and are a distinctive triangular prism shape, were placed on site at 292 Asda stores out of a possible 363. These displayed advertising for Kraft Philadelphia 300g cheese tubs with a £1 price offer.
The Asda Media Centre will offer up to 12 Bollard Covers across 313 stores nationwide to help brands promote their key offers to Asda shoppers, help generate a buzz around key seasonal events or to shout about an exciting new launch.
Already proving popular with advertisers; the first eight weeks available for advertising have been taken up by eight different brands including Walkers Crisps, Ski Yogurts and Aero Biscuits.
The entire article can be found on http://www.creativematch.com
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When our friends at Wal-Mart asked us to create a pivoting guardrail to act as a reinforced gate, our engineering team got right to work. The result was an extremely durable, swiveling guardrail that is cored at one end, and rides on a system of industrial casters at the other end. This new Heavy Guardrail Gate features all of the strength of our standard stationary guardrail system, with the added bonus of being able to move to one side.
Ideal Shield is proud to add the Heavy Guardrail Gate to our line of Award Winning products. This new heavy-duty gate is made of schedule 40 and 80 steel pipe sleeved in OSHA Yellow ¼” high-density polyethylene plastic.
It will never need to be painted; so how’s that for low-maintenance?
Standard or custom lengths and heights are available, and we will deliver it fully assembled to the job site. It is both water and chemical resistant, and
will withstand the most extreme conditions of temperature and weather. Your Heavy Guardrail Gate will look and perform great in all commercial and industrial plant applications.
When used in combination with Ideal Shield’s stationary guardrail system, the Heavy Guardrail Gate provides a functional entryway into your secure area.
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Ideal Shield has added Concrete Bollard Covers to our bollard cover product line. These 
bollards covers are designed to offer superior protection and security outside commercial and retail facilities and are a great compliment to the Ideal Shield steel post and bollard cover system
Concrete bollards are designed to easily withstand harsh weather and offer a great solution for banks, schools, office buildings, and other facilities with pedestrian traffic requiring security measures and traffic control barriers.
These formidable bollards are available in a variety of natural, earth toned finishes and architecturally pleasing styles. With these concrete bollards customers are able to provide enhanced security and protection from accidents and acts of vandalism without sacrificing facility appearance. Read more »
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Ideal Shield is pleased to announce that we have added a new decorative bollard cover, the Skyline Bollard, to our popular decorative bollard product line.
This sleek, minimalistic bollard cover features a 45º angled top and smooth sides. The skyline bollard has a modern, architecturally appealing appearance and is an excellent, cost effective alternative to stainless steel or concrete decorative bollards.
The motivation behind the design of this bollard comes from one of our customers. We are always looking for ways to broaden our product offerings and satisfy our customer’s needs, so when one of our customers expressed interest in a bollard with this shape and style we got to work and created it.
The skyline bollard is manufactured from ¼ thick HPDE plastic, fits over any standard 6” bollard post, and is available in virtually any color. As with all other bollard covers that we manufacture, the Skyline Bollard Cover is harsh weather and fade resistant. The cover can be purchased and placed over existing bollard posts or purchased with steel pipe for new installations.
Including the Skyline bollard, our decorative bollard cove line includes seven styles, and one UV or Hardwired lighted bollard cover. Decorative bollards offer stylish, architecturally appealing bollard protection and are a great option for municipalities with strict visual ordinances and non-industrial settings.
Find out more about the Skyline bollard and other decorative covers today!
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In an effort to help employers better comply with its record keeping rules, OSHA has launched an interactive, online, web-based tool that can help users determine if an injury or illness is work related and recordable based on the agency rules.
The new tool “the OSHA Recordkeeping Advisor” is designed to simulate an employer’s interaction with an OSHA Recordkeeping Rules Expert. To use the tool an employer responds to questions presented by the interactive web based Recordkeeping Advisor. The “Advisor” evaluates the employer’s responses and helps to determine:
- If an injury, illness or related event is work-related
- If an event or exposure that takes place at home or on travel is work related
- If an exception applies to the injury or illness
- If a work-related injury or illness needs to be recorded
- Which provisions of the regulations apply when recording a work-related injury or illness
All information put into the program is strictly confidential and no information is stored or recorded. Read more »
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What is a handrail kick-plate and is it really necessary? A kick-plate, or toe-board, is placed at the bottom of your handrail system by your toes, where 
your feet would kick it – hence the name. Kick-plates, while very common, are not standard, or automatically included as part of a handrail system. So, when are kick-plates necessary? Do you have to put them on your handrail system? The answer is both yes and no, depending on the situation.
The reason to install a handrail system is safety and the prevention of accidents and falls. The same is true for kick-plates; they are installed for safety and the same reasons as the handrail system itself. If your handrail is near an edge and the potential exists for something to fall off that edge and injure someone, then a kick plate is necessary. Consider any areas where you have installed a handrail. Is the handrail near an edge? Could a tool fall off this edge and hurt someone? If the answer is yes, then a kick-plate is necessary. Read more »
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Protecting our employees’ health and well-being is a top priority. Just like many of our 
customers, we have employees working in warm environments, which is concerning in the summer months, particularly when we have a heat wave, as we are now.
Heat waves affect us all. Employees working outside, such as constructions workers, roofers, and highway repair workers, are the most obvious at risk. From extreme temps to high humidity, workers are especially at risk in urban areas where asphalt, concrete, and steel trap the heat. But they are not the only group at risk; employees working indoors in factories, manufacturing plants, distribution centers, even white-color office workers can suffer injuries and illness from heat stress. Read more »
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Facility cleanliness and appearance play a direct role
in the health of your business. It’s not just the look of your offices, lobbies and store fronts regularly seen by customers, but also the cleanliness and appearance of industrial areas, warehouses and manufacturing plants, not typically seen by the public. A clean industrial facility may seem like a pie in the sky idea, but there are solid business reasons to make this a corporate goal. Read more »
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Tags: Employee Safety, facility maintenance, Guardrail, handrail, industrial cleanliness, industrial employees, safety
Cleaning, Facility Maintenance, General, Guardrail, Handrail, safety | idealshield | 
May 31, 2011 1:26 pm | 
Comments (0)
Each year we see tens of thousands of workplace accidents related to forklifts and other powered industrial trucks; accidents that are often caused by lack of safe operating procedures and lax safety enforcement. Most of these accidents involve employee injuries and property damage – both a high price to pay, much higher than the cost of prevention.
The first rule of safety, not only for forklift operators but for all workers, is training and education. Human error plays a huge role in workplace accidents. Read more »
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Tags: facility safety, forklift accident prevention, forklift damage, forklift safety, Guardrail, ideal shield guardrail, industrial guard rail, Protection
Facility Maintenance, forklift Safety, Guardrail, Products, safety | idealshield | May 16, 2011 8:21 pm | Comments (0)
Two things that all plants, factories, warehouses and distribution centers have in common are the needs for efficiency and safety. Businesses across the United States are doing more with less; they are maximizing productivity while minimizing expenses. This minimization includes cutting down on facility space and improving efficiencies so that more can get done in a smaller space and in less time. Read more »
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