Brand awareness is extremely important for any company. The dictionary definition of brand awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. It’s how quickly a past or potential future customer can see a company’s logo, color scheme, or advertising and know which company it is and what they do. That’s the goal for all marketers and business people alike.
Two decisive factors to establish brand awareness are colors and consistency. According to a study done by the University of Loyola, color increases brand recognition by up to 80 percent while the consistent presentation of a brand increases revenue by 23% on average. That is why it’s important to pick and stick to your color scheme and to get your branding out there for all to see.
So, how can Ideal Shield help do this and improve your brand awareness? you may be asking.
Not only do we offer just about any color under the sun for our Bollard Covers and portable Sign Bases but we also offer custom decals to really set your businesses and properties apart from the rest. Something that 20 of the top 25 brands in the United States (per USAToday) are currently using around their businesses, including the likes of McDonald’s, Walmart, and Lowes.
Want your customers to see your logo throughout the parking lot and venue? We have you covered.
Searching for a way to spice up your facility’s bollards with your company’s logo? We have you covered.
Do you want the sign bases all around your store to match your branding colors? We have you covered.
Looking to match your company’s color scheme to your facility’s storefront security bollard posts? We have you covered.
Ideal Shield offers the industry’s most trusted bollard covers and best plastic sign bases that can be customized to fit your branding needs. If you’re interested in learning more about our products, color options, or custom decals, contact our experienced sales staff today!