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The Ideal Innovation Story: How Ideal Shield has Built Its Brand

For nearly 30 years, Ideal Shield has carved a niche for itself as a leader in facility maintenance and safety solutions. The company’s unwavering commitment to innovation and excellence has enabled it to develop products that not only meet but exceed the expectations of project managers and end users alike. By fostering direct collaboration with these stakeholders, Ideal Shield has ensured that its solutions are practical, effective, and tailored to the specific needs of its customers. 

It Starts with Innovation 

Ideal Shield’s journey began in the mid-1990’s with a vision to revolutionize the facility maintenance industry. The company got its start from the innovative brain of owner and chairman, Frank Venegas, who identified a gap in the market for durable, cost-effective solutions that were sleeved in plastic rather than being painted. This foresight led to the development of groundbreaking products that have since become industry standards. 

Ideal Shield's team with Frank Venegas in the early 2000's

Ideal Shield’s team with Chairman Frank Venegas Jr. in the early 2000’s

One of Ideal Shield’s most notable inventions is the Bollard Cover. Formally known as the Bumper Post Sleeve, these plastic covers, made from high-density polyethylene (HDPE), provide a cost-effective alternative to traditional bollard painting. The Bollard Covers are resistant to fading, cracking, and rusting, ensuring that bollards maintain their appearance and functionality over time. This simple yet effective solution has saved countless hours of maintenance work and reduced long-term costs for facility managers.

The idea to sleeve common industrial protection solutions in plastic was also focused on Guardrail. Instead of welding and painting industrial guardrails, Ideal Shield had the idea to piece and place together the steel, sleeved in plastic, and create a stronger, longer lasting guardrail solution for any facility or warehouse in the country. The line of Ideal Guardrail grew from a single style to eight different plastic sleeved guardrail solutions the company offers today. 

Collaborating with Customers

At the heart of Ideal Shield’s success is its collaborative approach to product development. The company believes that the best solutions come from a deep understanding of the challenges faced by its customers. By working closely with them and listening to their issues, Ideal Shield has been able to design products that address real-world problems and deliver tangible benefits.

Ideal Shield's Fall Protection Roof Rail at a distribution center.

Ideal Shield’s Fall Protection Roof Rail at a distribution center.

Project managers appreciate Ideal Shield’s commitment to quality and reliability. The company’s products are designed to meet rigorous industry standards and are subjected to internal and external testing before they reach the market. This ensures that they can be relied upon to perform as expected, even in the most demanding environments. Moreover, Ideal Shield’s team of knowledgeable sales people and engineers is always on hand to provide support and guidance, helping project managers improve the products or select the right products for their specific needs.

End users, on the other hand, value the practicality and ease of use of Ideal Shield’s solutions. The company’s products are designed with the user in mind, ensuring that they are easy to install, maintain, and operate. This focus on user experience has helped Ideal Shield to build a loyal customer base, with some of the largest retail, manufacturing, automotive, and material handling clients returning to the company for their facility maintenance and safety needs time and time again.

Ideal Innovations 

Ideal Shield’s product catalog is a testament to its commitment to innovation and excellence. From the pillar products that built the company to the innovative solutions developed over years of listening to customer needs, the company offers a comprehensive range of solutions designed to enhance safety and maintenance in a variety of settings.

The Pillars 

Bollard Covers

Ideal Shield’s Bollard Covers are a prime example of the company’s innovative approach. These covers are available in a range of sizes, styles, and any colors imaginable, allowing facility managers to cut maintenance costs while also customizing their appearance to suit their specific requirements. The plastic sleeves are available in standard Dome Top or Flat Top designs but Ideal Shield found plenty of end users that were looking to enhance their appearance, which led to the line of Decorative Bollard Covers. These stylish covers save customers hundreds of dollars when comparing them to stainless steel or cast iron bollard designs. 

Ideal Shield red bollard covers

Ideal Shield’s Red Bollard Covers at store entrance

Guardrail 

While the Bollard Covers may be the product most know Ideal Shield for, it was the Industrial Guardrail system that really helped get the company moving. With the innovative idea of piecing the steel together instead of welding and sleeving the steel instead of painting, Ideal Shield’s Guardrails became a popular addition to plants, facilities, and warehouses all over the country. Now offering several different styles and applications of the Guardrail, Ideal stands behind the statement that this is the strongest industrial guardrail solution on the market. 

Ideal Shield's Standard Guardrail

Ideal Shield’s Standard Guardrail

Handrail 

Like the Guardrail, Ideal took the same innovative idea to safety Handrail systems. Sleeving U.S. steel pipe to eliminate painting needs, the Steel Pipe & Plastic Handrail system was sold all over the country, lining everything from machinery areas, employee walkways, catwalks, stairways, roofs, and more. But some customers were looking for a little more ornamental, aesthetically pleasing railing. That is when the Aluminum Handrail system was created using internal fittings to ensure a smooth grab rail that can meet ADA needs for entrances and stairways. 

Ideal Shield's Steel Pipe and Plastic Handrail used for edge protection in manufacturing facility

Ideal Shield’s Steel Pipe and Plastic Handrail used for edge protection in manufacturing facility

Meeting the Market’s Needs 

Vertical Guarding 

Taking the popular Industrial Guardrail solution, Ideal found the need from customers to protect from floor to ceiling and dock door ways. This led Ideal into creating its Goal Post Guardrail, which has become one of the most purchased products from the company. Protecting expensive overhead door ways and door tracks from forklift damage, the Goal Posts have competitors but nothing that can meet its strength, reliability, and maintenance-free ability. 

Continuing to look up, Ideal found the need to go even larger with its Industrial Guardrail. Something that protect high and low but still allowing airflow. This is how the Safety Wall Guardrail came to life. Whether its an alternative to foundation walls or in-need of a topple barrier to keep floor stacked or pallet rack material from falling, the Safety Wall is an unmatched product due to its strength, customization, and ease of installation for a barrier of its size. 

Ideal Shield's Safety Wall in manufacturing facility

Ideal Shield’s Safety Wall in manufacturing facility.

Specialty Bollards 

Being the top Bollard Cover supplier in the country, the need for different types of Bollards followed the popularity of the covers. While Ideal has been supplying standard Bollards for two decades, the need for different types of Safety Bollards grew. From Removable Locking Bollards to Collapsible Locking Bollards, temporary options were needed for pedestrian friendly areas. But with the uptick in storefront crashes and safety requirements, Ideal Shield got into the Crash Rated Bollard game over the last 5-10 years. Collaborating with Barrier1 Systems, Ideal helped create a storefront specific barrier known as the C40 Traffic Impact Bollard

Another big need found in the Bollard game was flexibility. Over the years, Ideal has had different Flexible Bollard options but a more industrial-strength option kept coming up from customers. So, the engineering team at Ideal Shield worked to create a new Bounce Back Bollard that is designed to withstand a full-sized forklift impact by only moving 18 degrees, allowing end users to place these flexible barriers closer to critical assets and walkways. 

Ideal Shield's Bounce Back Bollard

Ideal Shield’s Bounce Back Bollard

Sign Systems

Ideal Shield’s Sign Systems are another example of the company’s innovative approach to facility maintenance and safety. These systems are designed to provide clear and effective signage in a variety of settings, from parking lots and roadways to warehouses and industrial facilities. From the extremely popular Pyramid Sign Base being used at curbside pickup locations in every state to the permanent Bollard Sign Systems at designated parking spots all around the country, Ideal Shield is one of the top Sign System sellers in America. 

Ideal Shield's custom Dollar Gold Pyramid Sign Bases at McDonalds for curbside parking

Ideal Shield’s custom Dollar Gold Pyramid Sign Bases at McDonalds for curbside pickup.

Simple but Smart Solutions

Ideal has been utilizing plastic over painting since its inception. So, the innovative team leaders took that same mindset to replace and improve steel products or common painting needs customers had. Two of the most innovative solutions Ideal created was the Plastic Column Wraps to protect structural columns in retail, grocery, and industrial settings instead of using expensive and somewhat dangerous steel diamond plating.

The other plastic solution that is newer to the Ideal catalog is the Curb Guard. Designed to protect wheels from scrapping off of curbs and causing ugly tire rash, the Curb Guard will protect the curb, the tires, and can eliminate painting needs of parking and roadside curbs. 

Ideal Shield's manufacturing facility in Detroit, Michigan

Ideal Shield’s manufacturing facility in Detroit, Michigan

As Ideal Shield looks to the future, the company remains committed to its core values of innovation, quality, and collaboration. By continuing to work closely with customers, Ideal Shield aims to develop new solutions that address emerging challenges across multiple industries. 

To learn more about Ideal Shield’s line of innovative maintenance and safety solutions or to get a quote on your next project, contact the experienced and knowledgeable sales team today!